For a business, the primary purpose of building a website is to turn visitors into customers. You can build a visually stunning website that receives a ton of traffic. However, if your website is not converting those visitors into customers, the money spent on design and marketing is completely worthless.

Here are 5 web design tactics that can help transform your business.

Optimise Your Site for Search Engines

This is simply the best way to boost your website’s conversion rates.

All web design agencies understand that ranking high in the search engine result pages (SERPs) will result in more qualified traffic that is highly likely to convert.

When your website ranks higher in the search engines than your competitors, it will likely receive more clicks.

Your agency will craft a website that delivers quality user experience, loads quickly, boasts attractive visuals and is optimised for your target keywords.

Offer Easy, Intuitive Navigation

So your website is visually appealing, mobile-friendly and content-rich but your website statistics still show a high bouce rate. What’s the missing piece of the puzzle?

Navigation!

Studies suggest that poor navigation is a critical reason behind a website losing prospective customers. If your site’s navigation isn’t designed or organised properly, visitors will leave your site in no time.

And this bounce rate can have an adverse impact on your search engine rankings.

So it’s important that your web design agency crafts a navigation that’s user-friendly and intuitive at the same time.

Incorporate Clear Calls to Action

A call to action (CTA) makes a huge impact on your conversion rate. It is the catalyst that turns visitors from the “just looking” stage to the “I want this” stage.

Your website may have quality content, stunning visuals and even an intuitive navigation but all of that won’t matter if your visitors don’t know what to do next after they have read your message.

So make it easy for your visitors to take the desired action by including CTAs on multiple pages and blogs. Some of the best practices for a good CTA design include clear and concise copy, using visually appealing colours and using action-oriented words like “learn more” or “sign up now”.

Use Social Proof

Will you ever buy from someone you don’t trust?

Trust is a crucial factor especially when it comes to eCommerce websites. If you want to succeed online, you need to appear transparent and trustworthy.

So how can you garner visitors’ trust and establish your credibility in a matter of seconds before they leave your website for good?

Some of the most effective ways to appear reputable and professional to your audience is by displaying client testimonials, trust seals, industry accreditations and awards and recognition.

A/B Testing

A/B Testing is a user experience research methodology which involves comparing two types of page variations to learn which gives you the most conversions.

The most successful Businesses are the ones that proactively test small tweaks and changes on their website. (For example, what happens if the colour of the CTA buttons change from green to blue?)

You may see some increase or decrease in conversion rates but at the end of it, your website will become stronger, offering an improved experience.

When testing, be sure to take it one change at a time. You may experiment with text, button colours or even placement of elements. Once implemented, simply wait a few weeks before you analyse the data to decide whether to implement the change permanently or reset to the previous layout.

Conclusion

Although there are several components that go into making an effective website, these five web design tactics should be an essential part of your web design strategy. Contact Insight Multimedia today for a bespoke, stunning, conversion-ready website for your business.

Credit: Bob Stokes