When visitors land on your website, they seek a reason to stay. If you give them a compelling reason to stay, they will likely explore your website, move through the purchase funnel and take the desired action. The idea is to pique their curiosity and provide something engaging while creating a significant impact.

Video offers several benefits if you are looking for ways to get noticed and stand out from the crowd. It is an excellent way to grab attention, engage, and convert your visitors into customers. Here are five benefits of using video on your website.

Deliver Your Message Quickly

Unless your visitors have magical speed-reading skills, it’s safe to assume they will likely digest the information they hear and see much faster than reading text.

This concept shows that a video is a beautiful way to communicate your message in a format your visitors will efficiently and quickly digest.

Of course, by all means, you should have text. However, a video is a great way to complement your copy and strengthen your message.

Check out our video production here at Insight! 

Improve User Engagement

Video helps your visitors to focus on your message and stay on your site longer. This improved engagement will expose them to your products/services and lead them to action.

With video, you are not just telling your visitors about your business or product/service but showing them.

It’s Good for SEO

Search engines want to offer the best experience to their users. They constantly seek fresh and the most helpful content for any search query.

So, every time you add fresh content, even video, the search engines will take note. Your rankings in the search engines improve when you consistently and regularly add new content.

Include your target keywords in the title, tag and video description to improve your search engine visibility.

Social Proof

Social proof is a potent tool. Your visitors prefer listening to other customers sharing their experiences about your business rather than promotional content.

Testimonials work every time and more so in a visual format.

Seeing a natural person speak about their experience signifies a genuine testimonial, not just a random, made-up testimonial.

Entertain Your Audience

Your video need not just be informative. Make it entertaining. Better yet, make it funny.

Unless your video is of a legal or technical nature, you must make every effort to ensure the video is entertaining yet informative.

There’s no better way to leave a lasting impression on your audience than with engaging, entertaining content. When viewers like something, they share the video, making it go viral. Wouldn’t that be awesome?

Connect with Your Visitors

Using videos featuring your team is an excellent way to build and strengthen the bond with your visitors. People like buying from people they are familiar with, and what better way to familiarise them with your business than by introducing your team?

You could create videos about product demos, employee profiles, or even valuable tips your employees share. No matter the content, when your employees and team members deliver the video, it will bring your visitors closer to your brand.

Give Your Brand an Edge

In a world that emulates everything, video is a beautiful way to stand out from the crowd and beat the competition. By creating quality videos featuring your employees, products and premises, you establish yourself as a brand that doesn’t shy away from doing things differently.