One critical yet often overlooked element in web design is microcopy. These are the small snippets of text—such as button labels, tooltips, error messages, or calls to action—that guide users through a website and enhance their experience.

The arrival of 5G technology is not only revolutionising how we communicate, work, and consume media, but it is also reshaping entire industries, including web design. Faster, more reliable internet means that websites can be more dynamic, interactive, and immersive,

In an age where digital presence is crucial to any business, the environmental impact of the internet can often be overlooked. As we rapidly move towards a greener, more eco-conscious world, companies are now, more...

As we move into 2024, the digital landscape is more competitive and technologically advanced than ever before. Whether you are an emerging start-up or an established business, staying ahead of web design trends and technological advancements is crucial for success.

Top 12 WordPress Themes for 2024. Insight understands the importance of selecting the right WordPress theme to create a visually appealing and high-performing website. With an abundance of themes available, choosing the perfect one can be challenging.

Creating a Personalised Digital Experience: Insights and Benefits. One of the most impactful strategies we recommend for enhancing user engagement and driving business results is website personalisation.

A shopping cart is a critical component of your e-commerce conversion funnel. It can either prompt your clients to complete a purchase or make them leave before checkout, even if they were ready to buy.

AI tools are transforming the way we do business online, from automating routine tasks to providing personalised shopping experiences, all the while making online stores now easier to scale and grow.

One of the most compelling recent trends is the adoption of dark themes in website and mobile application design. This feature has transitioned from being a niche option to a mainstream design choice, revolutionising how users interact with digital interfaces.

With over 28 years of experience in web design and development, our company has seen the internet evolve through several pivotal phases. From the early days of static HTML pages to the dynamic, interactive platforms of Web 2.0, each phase has brought about revolutionary changes in how we build and experience the web.

As a leading web design and development company in Cork City, we understand that growing and improving a business hinges on innovation and leveraging the right tools to streamline operations, enhance efficiency, and drive success. In this blog post...

PWAs first emerged around 2015, introduced by Google as a new way to deliver high-quality web experiences. The concept was simple yet revolutionary: combine the best features of web and mobile apps to create a seamless, engaging user experience.

In the fast-paced graphic design world, artificial intelligence (AI) has become increasingly prominent, particularly in the realm of typography. Imagine yourself transported to 2028, seated comfortably at your workstation, engaging in a seamless dialogue with an AI assistant known as TypeMaster3000.

In the fast-paced world of social media, staying ahead of the curve is essential for businesses, influencers, and creators alike. As the digital landscape evolves, so do the tools available to help you navigate it.

In the product development sector, the allure of features often takes centre stage. With their tangible attributes and quantifiable metrics, parts become the focal point around which product teams rally.

Venturing into the realm of online entrepreneurship in 2024 offers many opportunities for seasoned business professionals and ambitious individuals seeking to embark on a new venture. With the ease of establishing an online presence through website creation, the barriers to entry have never been lower.

Embracing the ever-evolving world of web design is essential for staying relevant and making a lasting impact in the digital landscape of 2024. Aspiring designers and seasoned professionals continuously seek to understand and implement the latest online experience trends.

Navigating the myriad front-end tools can feel like embarking on a thrilling adventure. As developers, designers, and creators, we always look for the latest innovations to enhance our craft and streamline our workflows.

Is your website delivering the best possible return on investment? Is it effectively driving traffic to your business? A well-optimised website should be easily discoverable, load swiftly, and offer valuable information to visitors.

Throughout the winding streets of Cork City, where the River Lee gracefully flows through, businesses are more than mere establishments—they are living entities that contribute to the vibrant tapestry of our city.

Welcome to Insight Multimedias' Video Production Blog! Are you ready to elevate your business's impact and reach new heights?

A silent revolution is unfolding in the heart of our bustling cities and the quiet corners of our homes. It's a symphony of connections, a dance of data, and a tapestry of technology that weaves itself into the very fabric of our lives.

Businesses rely heavily on technology and interconnected systems, and the significance of cybersecurity has never been more essential. Just as a fortress safeguards a kingdom from external threats, cybersecurity shields businesses from the danger of cybercriminals.

Welcome to our blog, where we dive into the world of digital marketing and equip small businesses with the essential tools and tricks they need to thrive in the ever-evolving online landscape. In today's digital age, having a strong online presence is no longer a luxury but a necessity for businesses of all sizes. However, for smaller businesses with limited resources and expertise, navigating the complex world of digital marketing can be daunting.

Where information spreads rapidly and opinions can make or break a reputation, online reputation management has become a critical aspect of personal and business success. A strong online reputation can attract customers, build trust, and open up opportunities, while a negative one can tarnish your image and impact your bottom line.

Having a strong online presence is vital for the success of any business or organisation. A website acts as the gateway to connect with customers, promote products or services, and share valuable information. However, simply having a website is not enough; ensuring the quality, accuracy, and relevance of the content displayed on your site is equally important.

Welcome to the future of web design! In the ever-evolving digital landscape, where user experience reigns supreme, effective navigation plays a pivotal role in creating seamless and intuitive browsing experiences. In the year 2023, we find ourselves at the forefront of technological advancements that are transforming the way users interact with websites.

In today's digital age, a business's online presence is more important than ever. With countless websites competing for attention, it's crucial for businesses to prioritise website performance to stay ahead of the competition.

Running a successful business requires adaptability and a keen understanding of the ever-changing market dynamics. As times change, consumer preferences evolve, and competition intensifies, businesses often find themselves at a crossroads, wondering whether it's time to embark on a rebranding journey.

The world of web design and development has been forever changed by the emergence of Artificial Intelligence (AI). As this remarkable technology continues to evolve, it brings with it a multitude of advancements that revolutionise the way websites are created, optimised, and experienced.

Cork City, known for its vibrant culture, thriving business community, and entrepreneurial spirit, is an ideal location for starting and growing a business. Whether you're a budding entrepreneur or an established business owner, this blog post aims to provide you with valuable tips and resources to enhance your success in Cork City's competitive business landscape.

In today's digital age, where websites have become the gateway to information, products, and services, the importance of user experience cannot be overstated. Websites that are difficult to navigate or understand can leave users frustrated and quickly drive them away.

In today's fast-paced digital world, where online presence is essential for businesses and individuals alike, the importance of a captivating website cannot be overstated. A website serves as the virtual front door to your brand, offering visitors a glimpse into your identity, values, and offerings. It's the place where potential customers form their first impression and make decisions about engaging further.

In today's digital age, where websites play a significant role in our lives, it is crucial to prioritise accessibility when designing and developing online platforms. Accessibility ensures that people with disabilities can access and use websites effectively, allowing them to navigate, interact, and engage with online content just as easily as anyone else.

Are you considering WordPress for your new website? In this brief WordPress review, we outline the pros and cons of WordPress to help you make an informed decision. By the end of this blog post, you will be able to decide whether WordPress is right for your business. 

Live video has become so popular that it stands to bring in 17% of all internet traffic in 2022. Moreover, people prefer spending more time watching live videos than recorded videos. 

Your marketing strategy may include a combination of advertising, emails, events, social media and other techniques. However, one focused release in the media can deliver explosive results, resulting in an increase of enquiries and sales. Better yet, coverage by the media can elevate your business to a whole new level. 

In the ever-evolving realm of visual communication, graphic designers are the unsung heroes, wielding their artistic prowess to transform ideas into captivating designs. Behind their seemingly flawless creations lies a world of challenges and obstacles, known only to those who bear the mantle of visual storytellers.

Motion UI is a design technique that has recently gained significant popularity in web development. It uses animations, transitions, and other visual effects to create a dynamic and engaging user experience. Motion UI can guide users through a website, draw attention to important information, and make interactions more intuitive and enjoyable.

Web applications have become an integral part of our daily lives, providing us with essential tools to enhance our productivity, stay connected with others, and manage our tasks and projects. With an abundance of web apps available, it can be challenging to determine which ones are the most popular and useful for our needs.

When it comes to online marketing, two strategies that businesses often consider are organic search engine optimisation (SEO) and Google pay per click (PPC) advertising

Maintaining a website is often an overlooked task for the majority of website owners, but it is an essential practice for the long-term success of any website. Websites are not a one-time investment, and neglecting them can result in significant consequences, such as security vulnerabilities, slow loading speeds, and outdated content.

We are delighted to have been selected for our work in building the Blarney GAA website as "Best GAA Club Website". The winners of the 2020 GAA National Awards was announced on Friday 12th November 2021 and the winner of the GAA's 'Best GAA Club Website' category was Blarney GAA website.

Looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your rankings in the search engines and generate quality traffic to your site.

While shops are starting to reopen across the country, many business owners are starting to think about moving online to set up an ecommerce store for the first time.

The coronavirus pandemic took many businesses by surprise, and worse yet, forced many businesses to fold. Business survival is no mean feat, with a lot of factors at play. But the pandemic made business survival hard for many business owners.

The coronavirus pandemic has changed the way companies operate. During these tough times, where ‘work from home’ is the new normal and ‘business as usual’ isn’t a reality, it might be tempting to cut off your marketing budget.

LinkedIn accounts for 97% of the social media leads of a business. LinkedIn works and works big time. But the traditional advice – join, stay active and generate leads – won’t deliver the results you seek.

Competition is everywhere, even in the digital realm. Ad placement, traffic, followers or sales – there’s no aspect of your business that you don’t have to compete with others. You can use your competitors’ efforts to your advantage through competitor analysis.

Google needs no introduction. The search giant sees more than 4.5 billion searches a day. But it has a lot more to offer than just search. Google offers a ton of business tools that prove extremely valuable to any marketer looking to improve their online presence.

Insight Design Studio Cork are looking to hire an additional experienced WordPress developer to join our friendly and hard­working team. The successful applicant will be responsible for working within in a team, building, managing, maintaining and developing clients websites.

During the current COVID-19 coronavirus lockdown many employees are now working from home. Some are finding it 'wonderful' and prefer it and others are finding it 'awful' and can't wait to get back to their old work desk. Which one are you ?

The world, as we know it, has changed drastically over the last several weeks owing to the coronavirus outbreak. It has brought out the best in humanity in many ways, yet many fraudsters and hackers are using this emergency to carry out scams.

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

Here at Insight Multimedia, we are blessed to have the best clients. We are also quite good at the whole client/agency relationship, and have fostered long-term relationships with many of our clients. We love all our clients but we also recognise that not all clients and digital agencies have a smooth relationship.

Insight is 100% operational during the COVID-19 emergency. We understand the importance of the online side of your business and your digital communication during this difficult period. We know that you depend on your web and digital services agency providing you with reliable ...

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

Your website is a highly valuable marketing tool for your business. A well thought out website that represents your brand and addresses your customers’ needs is likely to generate sales, but building an effective online presence is easier said than done. It calls for seamless integration of design and marketing principles.

If you are reading this brief guide on taking your business online, it means you are keen to take your business to the next level. You understand that the key to competing in today’s marketplace is a strong presence on the web. After all, that’s where your target customers are spending a lot of their time – watching, reading, buying, socialising and researching.

Whether you want to set up a side hustle alongside your full-time job or you’re looking to start a career as an entrepreneur, setting up your own business is an exciting journey. Ireland is among the top 10 best countries to start a business in.

With Irish consumers now spending on average €12bn per year online, ecommerce in Ireland is booming. However, the stark reality is that Irish SMEs, especially businesses in the retail industry, are missing out. About three-quarters of Irish e-commerce sales are being lapped up by overseas websites whereas only three in 10 Irish businesses ...

A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your search engine rankings and generate quality traffic to your site.

If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver. You are all set to redesign your website, refine your marketing message, launch a business blog and you want to ensure your online content is up to standard. But what about all the content that’s already published on your site. How do you know what ...

Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver. You have launched your new website. It’s finally done. Fantastic! You’re wondering, “now what?” Launching a business website is a necessity in today’s internet focused society. It can help you reach your target audience, build your brand identity, improve ...

Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.

Every year, Google comes up with a new ranking factor. In 2014, it was HTTPS. In 2015, it was mobile-friendliness. In 2016, we saw the introduction of RankBrain. In 2017, the push for HTTPS was at its peak. In 2018, mobile page load speed was a huge criterion.

The moment visitors land on your website, they are looking for a reason to stay. If you can give them a compelling reason to stay, they are likely to explore your website, move through the purchase funnel and take the desired action.

A 2018 Deloitte study recently revealed that 93% of Irish consumers have ‘access to’ or ‘own a smartphone’. Furthermore, another study found that 86% of the Irish population regularly uses their mobile devices to surf the web.

There are several aspects of a successful website. Enough has already been spoken about the need for easy navigation, prominently visible contact details, mobile-friendly design and user-friendly layout. However, one aspect that’s frequently ignored is the quality of imagery used on a website.

It’s a subtle difference but an important one—understanding searcher intent can improve your search rank, help you reach your target audience, and give your site visitors a better user experience.

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...

Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.

Apply for a Local Enterprise Online Trading Voucher of up to €2,500

To empower the online presence of small Irish businesses, Online Trading Vouchers are now accessible in Cork City and County, providing a value of €2,500 or up to 50% of the […]

According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.

In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.

WordPress 4.5 Unveiled: What’s New for Users and Developers

WordPress enthusiasts, rejoice! WordPress 4.5 has been released, bringing many enhancements and improvements that promise to make life easier for writers, editors, designers, and developers.

While this update may not introduce groundbreaking changes, it’s packed with small yet impactful upgrades to […]

The Web Designer’s Handbook for Social Media Success

With a flood of new social networks emerging, it’s easy to feel overwhelmed and unsure of where to focus your efforts. Yet, social media has become an integral part of our daily lives, making it essential for web designers to understand its significance. In […]

Cork Guinness Jazz Festival 2016: A Grand Celebration of Global Jazz Excellence

The 2016 edition of the Cork Guinness Jazz Festival, Ireland’s most significant jazz event, will commence this month, from October 28th to 31st. This event is considered one of the grandest festivals to date. It is a collaboration between the Cork […]

Ways to Boost Traffic to Your Small Business Website

Recent research from the Small Business Authority (SMA) reveals that less than half of small businesses consider search engine traffic a crucial source for new business opportunities. This marks a notable shift, as only 36% felt similarly last year. Additionally, only 17% of […]

#NDW16

National Digital Week is set to return to Skibbereen this November, running from the 10th to the 12th in the heart of West Cork.

The 2016 edition of National Digital Week promises an impressive lineup of over 70 world-class speakers. Start-ups and industry leaders will deliver talks and engage in panel discussions […]

Essential Guidelines for Selecting the Perfect Domain Name

Your domain name is more than just a web address; it’s your online identity and a vital aspect of your website’s success. Choosing the right domain name makes it easy for people to remember and find your site when they need your services. Here […]

Top 12 Causes Behind Frequent Uninstallation of Mobile Apps

In the vast ecosystem of mobile applications, only a tiny fraction manages to hold onto users’ devices for a significant duration. Surprisingly, statistics indicate that many installed apps meet a swift demise, being uninstalled shortly after download. Users quickly hit the uninstall button, whether due […]

Cork Culture Night News

Cork Culture Night 2016 will unfold on Friday, September 16th, from 5 pm to 11 pm. While admission to Culture Night is free, some venues may require advance booking, so be sure to check the listings for specific details.

From the nation’s capital to county towns, participation is […]

Optimising Website Performance: 3 Image Tips for Lightning-Fast Load Times

In the digital age, where attention spans are dwindling, and competition is fierce, every second counts when it comes to website loading speeds. While crucial for engaging users and conveying your brand’s message, images can ironically become the culprit behind sluggish website […]

Have you been celebrating Cork Craft Month 2016?

Our Client APC have been shortlisted in the Web Awards 2016 for ‘Best Science and Technology’ Site

Our esteemed client, APC, has earned a spot in the Web Awards 2016’s ‘Best Science and Technology’ Site category.

We extend our heartfelt congratulations to APC (UCC) for their nomination in the ‘Best Science & Technology […]

Navigating the Landscape of Website Mockup Creation

Embarking on the journey of creating website mockups unveils myriad options, each bearing its unique advantages and considerations. The quest for the ideal method hinges upon a delicate balance between personal preferences, project requirements, and design aspirations. In this comprehensive exploration, we delve into […]

Insight has been shortlisted for Best Web Development Agency for The Dot IE Net Visionary Awards 2016

We have some big news today! Insight Multimedia has been shortlisted in the ‘Best Web Development Agency’ category of The Dot IE Net Visionary Awards 2016. We are shortlisted with four Dublin-based agencies and a fifth from […]

Web Design Predictions 2017 – What Will Come and Go

Even though we’re only 2/3’s of the way into 2016, here at Insight we’re already looking at the future of Web Design. So much has happened this year already like the domination of Mobile-First Design, Flat Design and Micro-Interactions to name a few, that […]

The Importance of Maintaining your Website

Giving Your Website the Attention It Deserves
Maintaining your website regularly is crucial for its success. While setting up your website is essential, the ongoing care and attention make it shine and attract customers. Here are five simple reasons why you should keep your […]

Embracing the Shifting Landscape of Photography Trends

In the dynamic realm of photography, staying ahead of the curve isn’t just about following trends; it’s about setting new standards and pushing boundaries. Whether you’re a seasoned professional, an occasional enthusiast, or someone with a smartphone, being aware of the latest trends can empower […]

A Renewed Identity: Netflix’s Latest Branding Move

To refresh its image, Netflix has unveiled a new logo mark, or perhaps, a condensed logotype – the latest development in the ongoing saga of logo updates that have characterised 2016. The focal point of this update is a sleek “N” rendered in a […]

Unlocking the Hidden Powers of Your Browser

Have you ever thought about the vast capabilities hiding within your humble browser? While it’s easy to view browsers as mere portals to the internet, they are powerful tools capable of much more than meets the eye. In this article, we’ll delve into some lesser-known […]