You have launched your new website. It’s finally done. Fantastic!

You’re wondering, “now what?”

Launching a business website is a necessity in today’s internet focused society. It can help you reach your target audience, build your brand identity, improve your credibility, put you ahead of your competitors and generate new leads and sales.

If you thought your work ends after you launch your new website, well… think again ! You’ve just begun. You must find ways to get the word out and attract your target audience to it. No matter how beautiful your website looks, if it has no visitors, it won’t generate any business for you.

Let’s look at some essential things you should do right after launching your website.

Begin Creating Fresh Content

Publishing high-quality content frequently and consistently either by way of a business blog, on-page content, events or news releases can improve your rankings in the search engines, establish your industry expertise, generate traffic and boost conversions.

Begin with a content audit to identify what content you already have, prepare a list of content assets that need to be updated and understand the type of content you need to create.

Design a content strategy to suit your business goals. Now, you’re all set to create stellar content that provides excellent value to your readers.

Build Your Social Presence

Social media is an excellent platform to connect with your target audience and sending them to your site.

Begin with a complete social audit to understand the kind of social media marketing you’ve done so far. Identify the platforms you’ve had success with in terms of conversions and engagement. Identify how many followers you have on each platform, how often you’ve been publishing and the type of posts you’ve used, and the posts that have been hugely popular with your followers.

Now review the interests and demographics of your target audience, customers and buyer profiles. Use all of this information and the results of your social audit to choose the best platform for your business.

Now create a publishing schedule and begin creating engaging social posts.

Optimise for Search

If your website isn’t found on page one of the search engine result pages (SERPs), all that effort you’ve put into building a professional looking website will amount to nothing.

Your target customers are using search engines every day. Without a spot on the first page of the search engines, your website is invisible.

There are several aspects to SEO, which can be categorised as:

• Site structure – Load speed, crawlability, errors, mobile-friendliness, hosting, etc. – all the technical stuff.
• Content – Useful, relevant, engaging content that’s optimised for your keywords.
• Backlinks – Links pointing to your site from other websites with good domain authority.

Put in place an SEO strategy that focuses on all three aspects. SEO is a long-term game. Don’t expect to soar up to the top spot within a few days. Give it at least six to twelve months.

Consider Investing in Digital Ads

Organic SEO will take time to show results. In the meantime, you’d be wise to leverage digital advertising to improve your visibility, generate traffic and boost sales. Your options include PPC (Google AdWords), social media advertising and display advertising.
Before you create your digital ad campaigns, identify your goals. What is it that you’re looking to achieve? Brand awareness? Generate leads? Immediate sales? Increase social media followers?

The form of digital ads you use will depend on your goals.

Need Help Creating a Digital Marketing Strategy? Contact Insight Group

Your website is only effective when your target customers can find it. And that won’t happen of its own accord. You need a proactive digital strategy. Need help putting together a digital marketing plan? Contact Insight today for a consultation and advise on preparing a plan to improve your search engine ranking and visibility.

Credit: Bob Stokes