The Best AI Tools for E-commerce Websites in 2024: A Comprehensive Guide

Today, we explore some of the best and most useful AI tools for e-commerce to help attract more customers and boost your business. From automating routine tasks to providing personalised shopping experiences, AI tools are transforming the way you do business online, all the while making your online stores easier to scale and grow. This list includes various types of AI tools to manage many different aspects, from e-commerce AI chatbots to optimising marketing campaigns, driving more sales with smart popups, and much more. Have a look.

Shopify Magic

The first step in building an e-commerce business is setting up the website. One of the best solutions for this process is Shopify, not only because it’s an all-in-one platform but also due to its powerful integrated AI tools.

A standout feature is Shopify Magic, a commerce-driven AI system built directly into the Shopify platform. It allows you to generate professional-looking product images, write more effective product descriptions, and craft personalised FAQs that address common customer queries. Additionally, Shopify offers an AI assistant called Sidekick, which helps you understand your business better, gain valuable insights to drive more sales, and receive instant support for any issues.

Best Features:

  • Design professional product image backgrounds
  • Generate effective product descriptions
  • Get personalised answers to FAQs
  • Answer customer questions and convert chats into sales
  • Gain insights into your store, top products, and sales performance

Clerk.io

When it comes to acquiring, converting, and retaining customers, Clerk.io provides a comprehensive solution. It features a powerful AI-driven personalisation system that optimises your site search, product recommendations, social media, and ad campaigns for the best results.

Thanks to its AI-powered Search system, Clerk.io can display the most relevant products to your customers, make intelligent product recommendations, and target leads with more effective sales emails. Moreover, Clerk integrates seamlessly with platforms such as Shopify, BigCommerce, WooCommerce, and Magento.

Best Features:

  • Intelligent search system that predicts search terms and suggests products instantly
  • Generate more sales with effective product recommendations
  • Automate email marketing with engaging sales messages
  • Target ideal customers with intelligent segmentation
  • Easy integration with popular e-commerce platforms

Zowie

To succeed, every e-commerce platform needs a live chat service that can respond to questions and engage with potential customers. For this reason, Zowie offers an AI-powered live chat service that integrates seamlessly with your e-commerce website, including Shopify. Zowie’s proprietary AI model, specifically designed for e-commerce, mimics human conversation.

Best Features:

  • Powerful AI customer support chatbot that communicates like a real person
  • Capable of conversing in 175 different languages
  • Uses a proprietary AI model tailored for e-commerce
  • Adapts to your brand voice and style in customer conversations

Conversica

Conversica serves as a powerful AI assistant for e-commerce businesses aiming to enhance their marketing efforts. With its enterprise-level self-learning AI models, Conversica helps create more engaging conversations with potential customers, ultimately driving more sales.

Best Features:

  • Create better marketing and sales scripts using AI
  • Discover hidden opportunities to identify successful leads
  • Write engaging emails and messages that turn leads into customers
  • Hold human-like conversations with natural-sounding language

Syte

Syte revolutionises how e-commerce businesses integrate product discovery and recommendations through its innovative visual AI platform. Particularly notable is its Visual Discovery solution, which allows users to search for products using images and generate relevant tags for easier shopping.

Best Features:

  • Integrate visual tags and camera search capabilities to boost sales
  • Fully automated product tagging with AI
  • Offer personalised product recommendations
  • Improve product discoverability with SEO tools

OptiMonk AI

Popup messages remain one of the most effective methods for generating leads and driving sales. Therefore, OptiMonk steps in as an advanced conversion rate optimisation (CRO) platform that leverages AI to create more effective popups and personalise your website for better results.

Best Features:

  • Generate more leads with smart popup ads and opt-in forms
  • Write compelling headlines and copy for product pages using AI
  • Create personalised landing pages to target specific audiences
  • Run A/B testing campaigns to enhance conversion rates

AppScenic

For those planning to start a dropshipping store, AppScenic provides an all-in-one solution to fully automate your operations. With AppScenic, finding the best suppliers, sourcing high-quality products, and managing shipping becomes incredibly efficient.

Best Features:

  • Manage your dropshipping suppliers and products all in one place
  • Generate better product titles and descriptions with AI
  • Enhance and upscale product images using AI tools
  • Streamline store operations and daily tasks with an AI assistant

Phrasee

When it comes to content creation, Phrasee stands out as an AI-powered platform tailored for e-commerce businesses and marketers. Above all, it excels in generating on-brand content that resonates with your audience.

Best Features:

  • Produce effective copy for your e-commerce website
  • Write engaging product descriptions and titles
  • Optimise seasonal and promotional campaigns with AI-generated content
  • Craft better cold emails, sales emails, and newsletters

Dynamic Yield

Dynamic Yield, developed by MasterCard, empowers e-commerce businesses to create highly personalised experiences that convert visitors into loyal customers.

Best Features:

  • Offer product recommendations using deep learning
  • Guide shoppers to discover products that match their interests
  • Create personalised emails for specific customer segments
  • Personalise the homepage to highlight products customers are likely to purchase
  • Reward loyal customers with points and incentives

ViSenze

ViSenze enhances search and product discovery on your e-commerce website by offering a seamless integration with platforms like Shopify and WooCommerce. It functions similarly to Clerk.io and Syte but with a more user-friendly integration process.

Best Features:

  • Improve user experience with an intelligent search system
  • Offer personalised product recommendations
  • Utilise AI-based tagging for better product discovery
  • Monitor, measure, and optimise conversions using detailed analytics

Conclusion

By integrating these powerful AI tools in e-commerce platforms, you can easily streamline operations, boost customer engagement, and drive sales more effectively than ever before. The key to success, however, lies in finding the right combination of AI tools to use that serves your business. At Insight, our goal is always to ensure our clients’ success by providing them with the best tools and services in the industry. We only want happy clients, and we are committed to doing whatever it takes to achieve that goal. Get in touch today!

Credit: Emily Murphy (insight team)